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  <url>
    <loc>https://www.leehartert.com/stella-mccartney</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1520568712510-C0ZKBIDFQFKYZJBQ1F0A/stella+1.png</image:loc>
      <image:title>STELLA MCCARTNEY REBRANDING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1520568712510-C0ZKBIDFQFKYZJBQ1F0A/stella+1.png</image:loc>
      <image:title>STELLA MCCARTNEY REBRANDING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1520568866482-UBWP002II8Q5TIY7TBVR/stella+2.png</image:loc>
      <image:title>STELLA MCCARTNEY REBRANDING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1520568904277-6RG9UKICJ3SA025STIWW/stella+3.png</image:loc>
      <image:title>STELLA MCCARTNEY REBRANDING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.leehartert.com/workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/2f2acf56-0791-47d0-ae30-dfc6a697ad3c/Creed-VM-Renderings-5.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Variety of windows I designed highlighting both focus and evergreen fragrances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1872bed5-c5ba-47f0-a3ab-629d1f786f0d/Creed-VM-Renderings-3.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>VM direction for Creed Mexico City boutique’s entry table. Setup is updated to align with focus period visuals. FA22 Holiday features the ‘22 holiday leather collection, key sets and gift wrapping. SS23 Aventus was a focus period on best-selling fragrance Aventus, with a secondary focus on Aventus for Her and Aventus Cologne.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/7c77ce19-1360-433b-9de4-47428781af63/Creed-VM-Renderings-2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Boutique top of cage schematics for The House of Creed annual atomizer event. Executed in all 10 boutiques in North America, arranged floral deliveries in all markets and secured necessary items to execute visual (risers, trays, product etc).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/2cb62934-aab5-451f-8951-507f7aba3f0b/Creed-VM-Renderings-4.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Vitrine renderings for retailer VM guidelines. Updated for each new focus period highlighting new launches or key products. Vitrines are displayed on counter for all caseline and SIS doors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/b621e58c-355a-45de-a881-38360bb0431d/Creed-VM-Renderings-1.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Table schematics for The House of Creed annual atomizer event in participating retail partners - Neiman Marcus, Bloomingdale’s, Saks, Nordstrom. Worked cross functionally with the events and field team to ensure this animation was executed correctly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/e784c513-8fef-45f4-9489-577c0c65dc71/TM-Ads-1.gif</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Paid media ads for Instagram and Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/c02b43ec-d199-4007-99f9-bf5c161cbc35/TM-Ads-2.gif</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/aecfb4df-0cf2-43e8-bece-c13c23f9da7c/1.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/612a3767-c0a2-48c4-a697-effd7ac16b28/TM-Newsletters-3.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/68f97f6a-d205-4ff1-9220-a1f1b76cd6b4/2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Full redesign of the tonymoly.us website led by myself, enhancing the brand's digital story for a modern and enjoyable online customer experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/0641c8f1-ac22-445e-b84d-7dab73f6d3bb/TM-Newsletters-1-copy.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Newsletter design and strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/24e0fdaa-b341-4999-af42-37cedb4f6611/TM-Newsletters-2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/ca5d9be4-93ed-4563-a6d3-5a0a70548db4/TM-Ads-3.gif</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/5eb5b986-2b83-44b5-a4c2-27f2c211cf50/Stickers.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Stickers designed for launch PR mailers and PR events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/7da06949-d62d-4592-8c2a-fa620e8f6c06/Creed+Campaigns+WFS+SS226.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Wind Flowers 10” x 10” pop-up for retailers. Fabricated an oversized WFS factice sitting on polished stainless steel. Base is brushed stainless steel with contrasting mirror finish logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/e6832d3a-564a-4c2a-9902-317405f44bce/Creed+Campaigns+WFS+SS224.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Neiman Marcus Roosevelt | Wind Flowers tester unit highlighter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/90f5eae7-b472-4404-bb03-c72b10e8e6d5/Creed+Campaigns+WFS+SS225.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/9696e635-beaf-4ce8-a97e-a8a32cf5b586/Creed+Campaigns+AV+FA225.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>3D carved PVC and foam columns painted in PMS 3506 C fabricated for all North American boutiques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/0357694f-47c1-4cb4-ae17-5e087c96adce/Creed+Campaigns+WFS+SS222.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Visual inspiration was drawn from the graceful movement of fabric flowing in the wind and the soft hue of the pink juice. We updated all planograms in both boutiques and retail doors to showcase the latest launch, updating lightbox images and fabricating custom enhancement units. Tester unit schematics were also updated crafting a new center plate for the unit and an acrylic flower petal highlighter to highlight the new launch to customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/3afd462d-a6df-4a78-958c-39efbc9bf8a3/Creed+Campaigns+WFS+SS227.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Rendering of retailer animations that took place next to the pop-ups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/86ab6f44-707d-463d-8399-36ac0a9bc972/Creed+Campaigns+AV+FA22.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>North American visual merchandising overview for fall 2022 Aventus focus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/abfa4de1-7779-493f-a631-ecefba50de6d/Creed+Campaigns+AV+FA222.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>All planograms were updated for both boutiques and retail doors - including new lightbox images and new enhancement units. An acrylic and mirror arch tester unit highlighter was fabricated to emphasize Aventus to customers and carry out the blue arches throughout our counters and shops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/89204cbc-d2b3-4aab-85ae-4b9eac8f3cd7/Creed+Campaigns+WFS+SS22.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>North American VM launch overview for Wind Flowers Eau De Parfum by the House of Creed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1e477d25-e0c0-4784-a687-3ea2f32b9e4a/Creed+Campaigns+AV+FA223.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Small pop-up with a 10” x 10” footprint was fabricated exclusively for Neiman Marcus doors. The large arched visual anchors the pop-up and provides cohesion with the arch cage enhancements in Creed shops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/0558fcaf-1f63-4db8-9df5-9429b23eb67c/Creed+Campaigns+AV+FA224.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>We fabricated one large pop-up at a 14” x 14” footprint displayed at Neiman Marcus Northpark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/2f9cc8d9-0562-4f38-b290-41ec9f4ae045/Creed+Campaigns+AV+FA226.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/063536fa-81ec-406a-8792-34af19fa249d/Creed+Campaigns+WFS+SS223.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>We fabricated a custom open flower petal pedestal to highlight the fragrance in our vitrines. These live on counter in retail doors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/59cb204c-50db-4ddb-a4ca-acf0b89078c9/DIOR.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Designed Father’s Day merchandising for the only two Dior Fragrance Ateliers in the world - a unique concept for Dior Parfums.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/0d87324d-ee53-4a05-9ba4-903a128cf041/DIOR3.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/5deee1c4-d774-4faa-985d-62e2febac9f4/DIOR2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Designed merchandising for Dior’s summer animation for the only two Dior Fragrance Ateliers in the world - a unique concept for Dior Parfums.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/f48fbc8b-bbb3-4235-9829-dd95ca9d25f8/DIOR+copy.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/4037f2fd-4264-4185-ad9d-47b3134084bd/DIOR2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/20a74846-dd1e-48ea-b576-647886bd54e8/MP+Wow+Wall+%2B+Tester+Unit4.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/258e0350-8f8d-46f4-9ccd-6e113962060e/MP+Wow+Wall+%2B+Tester+Unit5.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/595cb837-bd7a-42ee-acbf-4e333795a312/MP+Wow+Wall+%2B+Tester+Unit.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/8ce94960-64cc-4c03-8241-73d7893413b1/MP+Wow+Wall+%2B+Tester+Unit2.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/866c53d9-499c-407a-9e31-7609cf4c1f57/MP+Wow+Wall+%2B+Tester+Unit9.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/754dd233-a2f0-4a97-879e-e23cb8847ff6/MP+Wow+Wall+%2B+Tester+Unit8.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/3081d1da-9370-46fe-a6d7-19ecf294159f/MP+Wow+Wall+%2B+Tester+Unit6.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/a7e1101f-b4d5-4ccd-800e-0e1c76130d3f/MP+Wow+Wall+%2B+Tester+Unit7.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/a90dcc06-2599-4f29-b4a9-fa0da448352c/MP+Wow+Wall+%2B+Tester+Unit3.png</image:loc>
      <image:title>WORKSHOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1672243365917-ZRA918DZ64DOKZDQLUME/Comme-x-Salomen-Window.png</image:loc>
      <image:title>WORKSHOP</image:title>
    </image:image>
    <image:image>
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      <image:title>WORKSHOP</image:title>
    </image:image>
    <image:image>
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      <image:title>WORKSHOP</image:title>
    </image:image>
    <image:image>
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      <image:title>WORKSHOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1737244952982-YZD1CH21NUOTNFZL6E28/DIOR+copy.png</image:loc>
      <image:title>WORKSHOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5842ee2b37c581d99d86f9d6/1737245006476-E298H0W1Z93QGCJMTUP0/MP+Wow+Wall+%2B+Tester+Unit.png</image:loc>
      <image:title>WORKSHOP</image:title>
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  <url>
    <loc>https://www.leehartert.com/cover</loc>
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    <lastmod>2023-12-14</lastmod>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2025-01-19</lastmod>
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